Sunday 26 June 2011

A2 Commences!

As an introduction to the music video coursework we were shown a variety of music videos, from Albanian rap to Madonna.

From these, we thought about what makes a music video. 
  • Clear lead singer/rapper etc
  • Romance
  • lip synching
  • youthful performers
  • dancers
  • plenty jump cuts
  • fast paced editing
  • male/female gaze
  • narrative
  • direct address
  • costume
  • SFX
These are what makes music videos so identifiable regardless of genre or country it is produced in. Many of these have started off in music videos in the western world and have influenced music video production all over the world due to globalisation.